BigQuery + Looker Studio Analytics

Your data piped into clear, readable dashboards — so reporting is something you glance at, not wrestle with. Especially useful when you’re tracking performance across a large portfolio.

Raw analytics doesn’t scale — dashboards do

Logging into GA4 for one site is fine. Doing it across dozens is a waste of your time, and you still can’t compare them easily. Piping data into BigQuery and out to Looker Studio turns all of it into one dashboard you actually read — and that reports itself on schedule.

From raw data to reports you’ll use

BigQuery pipeline

GA4 data exported into BigQuery so it’s query-able and not locked in one dashboard.

Looker Studio dashboards

Clean, readable dashboards built around the numbers you care about.

Custom reports

Reports shaped to your business, not a generic template.

Automated reporting

Scheduled reports that land without you logging in to build them.

Multi-site rollups

Portfolio-wide views so you can compare sites at a glance.

GA4 → BigQuery export

Export configured properly so history builds up over time.

Pipe it, shape it, automate it

Connect

GA4 (and other sources) exported into BigQuery so the raw data is available.

Model

Data shaped and combined so it answers the questions you actually ask.

Dashboard

Looker Studio dashboards built around your KPIs and, where useful, your whole portfolio.

Automate

Reports scheduled so they arrive on time, without manual work.

The analytics stack

Each piece has its own dedicated page. Together they turn scattered data into one view you can act on.

BigQuery

GA4 export and data pipeline into BigQuery.

BigQuery setup →

Looker Studio

Custom dashboards built in Looker Studio.

Looker Studio dashboards →

GA4 export

Configuring the GA4 → BigQuery export.

GA4 BigQuery export →

Automated reports

Scheduled, hands-off reporting.

Automated reports →

Reporting built for a portfolio

When you manage a large number of sites, portfolio-wide dashboards turn hours of manual checking into a glance — which is exactly what this is built for.

Sites under management

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Sites built

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Servers managed

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Building & managing WordPress

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Questions & Answers

Why BigQuery and not just GA4?
GA4’s own reports are limited and hard to compare across sites. BigQuery holds the raw data so you can query it freely and keep full history.
Yes — portfolio-wide rollups are the main reason this is worth doing when you run a lot of sites.
Yes — dashboards can be scheduled so reports arrive automatically, no manual work.
For a single site, GA4 and a simple dashboard are often enough. This pays off once you’re tracking many sites at once.

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